Qujie Town

country China

Total population

Literacy rate

Smart phone use frequency

Majority of Residents

Majority of residents

Smart phone primary users

Mobile broadband coverage

Strong

Strong

Mobile internet use frequency

Majority

Majority

Mobile internet primary users

Main purpose(s) of internet use by village residents (at least once a month)

Main social medial tools (or platforms) used by village residents

Social media platforms use for marketing, commercial, data exchange or other services or types of activities (what, by whom and frequency)

Main livelihood occupations (crop types, fish, livestock, agrifood, etc.) practiced by village residents

Main farming activities

Farming (pineapples)

Main agri food activities

Other livelihood activities (outside farming)

Digital solutions available (or used) in Village (or by local residents)

Big Data Platform for Pineapple Marketing

Featured Digital Solution

Name

Big Data Platform for Pineapple Marketing

Name of Lead Developer/supplier (and partners)

Qujie Town government, Guangdong Pineapple Sea Group Co., Ltd

Partner: Department of Agriculture and Rural Affairs of Guangdong Province

Lead developer category

Multi-partners

Government agency and agribusiness

Delivery type

Digital platform

Primary users

Farmers (pineapple)

Number of users/subscribers (at village/local area level)

3,487 households

Development stage category and description

Commercial stage (broad use locally)

Commercial stage (broad use locally)

Digital category

Digital Agrifood Services

Indicate if the highlighted "top digital solution" is linked to (or part of) government, private, or multi-partner initiative, project or programme

Government initiative

Main issues, needs, or priorities faced (or expressed) by villagers in accessing, and/or using digital solutions, services, or innovations (examples: reliability/strength/slow internet connection; access through local language; lack of adatpation to needs; urgently needed services not available, accessible, affordable, etc....)

Other relevant information, data, statistics, links, application history etc.

On-line resource links

Main DV webpage

Link to Digital solutions

Link to Digital initiatives