ThailandTotal population
Literacy rate
Smart phone use frequency
Majority of Residents
3. Majority of village residents
Smart phone primary users
Farmer, local entrepreneurs, workers, traders, service providers
Mobile broadband coverage
Strong
4. Strong
Mobile internet use frequency
Majority
3. Majority
Mobile internet primary users
Farmer, local entrepreneurs, workers, traders, service providers
Main purpose(s) of internet use by village residents (at least once a month)
Checking information of market, price, and weather; registering with government agencies; government services; specialized services such as vaccination, land registry, passport, social media platforms; social and community activities and programs; and on-line payments to business and service providers.
Main social medial tools (or platforms) used by village residents
Mainstream social media platforms, LINE
Social media platforms use for marketing, commercial, data exchange or other services or types of activities (what, by whom and frequency)
mainstram social media platform
Main livelihood occupations (crop types, fish, livestock, agrifood, etc.) practiced by village residents
Main farming activities
Farmer
Livestock rearing
Main agri food activities
Traders
Other livelihood activities (outside farming)
Working as employees in resorts
Digital solutions available (or used) in Village (or by local residents)
1. LINE
2. Government e-services
3. Smart Water management for farmers
4. DOAE Market and Thai Rice Farmer Application
5. Shopee, Lazada Application
6. mainstram social media platform
Featured Digital Solution
Name
Smart Water Management for farmers
Name of Lead Developer/supplier (and partners)
Agricultural cooperatives
Lead developer category
Multi-partners
Multi-partners
Delivery type
Internet of Things (sensors, apps)
Mobile app
Primary users
Farmers
Number of users/subscribers (at village/local area level)
Development stage category and description
Commercial stage (limited use)
Commercial stage (limited use)
Digital category
Digital Agriculture
Indicate if the highlighted "top digital solution" is linked to (or part of) government, private, or multi-partner initiative, project or programme
Government initiative - subsidized by DEPA
Main issues, needs, or priorities faced (or expressed) by villagers in accessing, and/or using digital solutions, services, or innovations (examples: reliability/strength/slow internet connection; access through local language; lack of adatpation to needs; urgently needed services not available, accessible, affordable, etc....)
This village has several digital innovations that are widely used, but more training and capacity development are needed to expand use. Moreover, successful digital applications already in use, but appropriate business models are still needed to expand and scale up digital innovations in the village and larger region.
Other relevant information, data, statistics, links, application history etc.
The digital service is the smart water management for famers using IoT for watering and providing factors of production for organic vegetables production. The technology developer is an agricultural cooperative. The technology development is in the commercial stage and partially subsidized by DEPA with 200,000 baht. People outside the group must sign up through a general account to use it and can be accessed at any time. It is an application that can be downloaded for free. The technology needs: 1. An introductory tutorial to teach how to enable and work; short intensive training in software, applications and hardware; require service providers to fill in basic information before using (such as what crops to plant, what month to plant); and regular training and follow-up field monitoring and supervision. The price of the device is about 1,200 baht. The most obvious result is the water dispenser that can reduce the cost by about 5 times. Currently, it has expanded to about 10 provinces (Nakhon Ratchasima, Lamphun, Chiang Mai, Buriram, Surin, etc.) by establishing an innovation center in a self-operated manner by youths and Khun Niran back to set up the center to share knowledge and to help grow vegetables in their own area.