EasyFresh
Pakistan
Offering both web based and mobile app services, EasyFresh leverages the power of technology to connect farmers with retailers. Their aim is to remove the inefficiencies present in the agriculture supply chain while reducing food wastage, enhancing farmers’ income and providing superior quality produce to retailers across Pakistan. Easyfresh through innovative tech and lean supply chain operations procures fresh produce from farmers and delivers it to fruit and vegetable shop-owners. The solution aims to reduce food wastage, enhance farmers’ income and provide superior quality produce to retailers across Pakistan
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
Market and price data analytics, Supply chain management, Value chains management
Delivery type (format)
Web based platform
Mobile app
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
EasyFresh
Primary Users
Farmers , Traders
Digital Solution Development Stage
Commercial stage (limited use)
Number of users or subscribers
1,000 farmers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Reduction of transport cost by 1% Access to more markets
Digital Solution Geographic scope
All across Pakistan
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes