Telenor Khushaal Zamindar Digital platform
Pakistan
Khushaal Zamindar (Prosperous Landlord) is an agricultural value-added service (Agri VAS) launched by Telenor Pakistan in December 2015. By 2017, is reached 2.9 million customer registrations. It provides weather forecasts and actionable advisory to farmers for a range of cash crops, fruits and vegetables, fodders and livestock in three different languages. It offers farmers advisories using a free phone line and provides a digital audio platform through which farmers could access agriculture advisories, weather updates through their smart phones. It also provides information of sowing to marketing of Agriculture products and financial literacy to the farmers.
Digital Solution (DS) Category
Digital Agriculture
Digital Solution Type (sub-category)
Farm advisory services, Livestock management & animal health
Delivery type (format)
Mobile app
Web based platform
SMS services / Voice messaging
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
IT/Telecomm
Name of supplier/developer
Telenor Pakistan
Primary Users
Farmers , Agribusiness / private company , Value chain actors
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
16 million subscribers, out of which 5 million are active subscribers (meaning these subscribers had picked up at least one call or requested for advisory information through IVR or SMS at least once in a 30 day period)
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
1. The likelihood of Khushal Zamindar users making changes to their planting practices is 1.7 times that of non-users 2. The likelihood of Khushal Zamindar users making changes to their post-harvest and storage practices was 2.7 times that of non-users 3. 53% of users reported an increase in income Please note that the term 'users' means service subscribers who had picked up at least one outbound call, or had received at least one message with advisory in a month.
Digital Solution Geographic scope
All over Pakistan
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes