ProTag
New Zealand
ProTag is a sensors based smart ear tag monitor that continuously tracks herd and delivers real-time data on each animal’s metrics, behaviour and welfare and is easily integrated into farmers existing systems. The solution works with a mobile app and also web interface and provides farmers with detailed data on the health and wellbeing of each and every animal. ProTag helps farmers in heat and lameness detection with pinpoint accuracy with the help of its continuous tracking technology. It also results in improvements in pasture utilisation management by tracking the location and grazing behaviour of each cow.
Digital Solution (DS) Category
Digital Agriculture
Digital Solution Type (sub-category)
Livestock management & animal health, Farm management services
Delivery type (format)
Internet of Things / sensors
Mobile app
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
ProTag Ltd.
Primary Users
Farmers , Agribusiness / private company
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
ProTag helps farmers in heat and lameness detection with pinpoint accuracy with the help of its continuous tracking technology. It also results in improvements in pasture utilisation management by tracking the location and grazing behaviour of each cow. Source: Developer website
Digital Solution Geographic scope
All over New Zealand
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes