Feed Central
Australia
Feed Central’s online (web based) buying and selling platform is Australia’s largest hay and grain marketing opportunity for farmers. Offering the largest selection of products nationally, Feed Central offers personal service and expert advice to both buyers and sellers in a secure and standardised trading structure. Feed Central works with over 10,000 active buyers and 8,000 sellers across the country each year. Guaranteeing that buyers can purchase feed unseen with confidence, Feed Central provides detailed quality analysis and information on each product to make sure buyers know what they’re getting. Delivering on fixed price contracts and guaranteeing payment to sellers, Feed Central has implemented a sophisticated trading structure that promises security to all parties. With dispute management processes, managed buying services, personal account managers, and a dedicated expert staff team, Feed Central gets down to business every day to make life easier for its customers.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
Digital marketing and trading, Supply chain management, Market and price data analytics
Delivery type (format)
Mobile app
Web based platform
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agribusiness / private company
Name of supplier/developer
Feed Central
Primary Users
Farmers , Agribusiness / private company , Traders , Value chain actors
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
All over Australia
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes