Younghun Nongsan
Republic of Korea
This online agricultural product auction platform, developed and operated by a public institution in Korea, facilitates the distribution of crops to wholesalers and retailers at standardized prices. It expands sales channels and distributes and sells standardized agricultural products at affordable prices. It is supported by an Agricultural Products Processing Center (APC) equipped with storage, sorting, packaging and logistics facilities, covering all stages of agricultural product processing. Demonstrating its high-quality standards as a specialized agricultural wholesale supplier, Younghung Nongsan supplies over 10 000 kg of produce daily to major wholesale markets in Seoul and the surrounding metropolitan area. The online auction platform Younghung Nongsan uses is a distribution platform where agricultural products are listed and auctioned online, allowing producers and distributors to trade directly and establish fair market prices. The major players in the online auction are the seller, the Korea Agro-Fisheries & Food Trade Corporation (aT) and the buyer. Sellers are responsible for releasing products to the online wholesale market and bear responsibility for the online listing and information provision, shipping, quality control and delivery. The Korea Agro-Fisheries & Food Trade Corporation (aT) plays the role of the online wholesale market’s founder and manager, auctioneer and provider of settlement services and credit. The buyer, meanwhile, purchases the agricultural products listed in the online wholesale market and is responsible for the price formation and volume distribution.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
Market and price data analytics, Supply chain management
Delivery type (format)
Internet of Things / sensors
Web based platform
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Multi-partners
Name of supplier/developer
Younghun Nongsan (an agricultural association corporation)
Primary Users
Farmers , Value chain actors
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Increased sales after introduction of online platform for agricultural product auctions Contribute to the revitalization and expansion of trade, through standardization of various agricultural products Expand sales channels online, in a situation in which face-to-face transactions are shrinking in frequency due to COVID-19
Source: Developer website
Digital Solution Geographic scope
Muan-gun, Jeollanam-do
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes