Pocket Marche
Japan
Developed by Amekaze Taiyo Co., Ltd., Pocket Marche is an web and mobile app based online marketplace connecting food producers directly with consumers. Over 70,000 consumers use this platform to buy 15,000 produce items, including fruits, vegetables, fish, and meat. Consumers can buy directly from farmers or fisherman, getting fresher products, access to nonstandard varieties and in general higher quality produce. The app helps in promoting local businesses, celebrate seasonality, and educate consumers, reducing the waste of produce that does not meet mainstream aesthetic standards. It showcases growing conditions and profile producers, giving farmers and fisherman the opportunity to generate revenue by engaging directly with consumers for a more personable transaction.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
Digital marketing and trading, Market and price data analytics, Supply chain management
Delivery type (format)
Mobile app
Web based platform
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agribusiness / private company
Name of supplier/developer
Amekaze Taiyo Co., Ltd.
Primary Users
Farmers , Agribusiness / private company , Traders , Value chain actors
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
7,900 farmers and fishermen across Japan, over 70,000 users/consumers and 15,000 produce items, including fruits, vegetables, fish, and meat. Source: Developer website
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
All over Japan
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes