Mobile Application System (MOAP)
Fiji
Developed by Fiji Crop and Livestock Council (FCLC), the Mobile Application System (MOAP) is an SMS information dissemination platform for market prices, analytics and agricultural expert information. It uses two major mobile network providers in the country, Vodafone and Digicel Fiji, to facilitate communication and wider outreach to rural farmers. Over 30,000 crop, horticultural, and livestock farmers in Fiji were technologically connected under FCLC’s SMS platform.
Digital Solution (DS) Category
Digital Agriculture
Digital Agrifood Services
Digital Solution Type (sub-category)
Farm advisory services
Market and price data analytics
Delivery type (format)
Mobile app
SMS services / Voice messaging
DS supplier-user category
Government to business
Government to government
Type of entity (ICT developer-supplier)
Government agency
Name of supplier/developer
Fiji Crop and Livestock Council (FCLC)
Primary Users
Farmers , Agribusiness / private company
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
60,000 farmers Source: Developer website
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
All over Fiji
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes