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Farm Morning
Republic of Korea
Developed by GREEN LABS Co., the Farm Morning is an Artificial Intelligence (AI) powered cloud-based farm management digital platform. One of it's main components include the "Growth Environment Optimization Engine', which analyses the data and tells which environment is suitable for growing crops. It automatically adjusts IoT devices on farms and provides information and services. The platform provides agricultural product prices, used management machines, small farm machinery, answers to questions about diseases and pests, and even the daily stories of neighboring farmers. It also provides farmers with information with types of herbicides which are good for pests and diseases in crops and what are the auction prices for farmers crops.
Digital Solution (DS) Category
Digital Agriculture
Digital Agrifood Services
Digital Solution Type (sub-category)
AI-Big data based solutions, Farm management services, Pest and disease management
Market and price data analytics, Agri-equipment lending services
Delivery type (format)
Artificial intelligence (AI)
Internet of Things / sensors
Cloud-based
Mobile app
Web based platform
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agribusiness / private company
Name of supplier/developer
GREEN LABS Co.
Primary Users
Farmers , Agribusiness / private company , Ag input dealers , Traders , Value chain actors
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
700,000 members/users Source: https://www.koreatechdesk.com/green-labs-smart-farming-management-solution-farm-morning-surpasses-700000-members/
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
All over Korea
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes