Digital Solution
Farm Morning

country Republic of Korea

Developed by GREEN LABS Co., the Farm Morning is an Artificial Intelligence (AI) powered cloud-based farm management digital platform. One of it's main components include the "Growth Environment Optimization Engine', which analyses the data and tells which environment is suitable for growing crops. It automatically adjusts IoT devices on farms and provides information and services. The platform provides agricultural product prices, used management machines, small farm machinery, answers to questions about diseases and pests, and even the daily stories of neighboring farmers. It also provides farmers with information with types of herbicides which are good for pests and diseases in crops and what are the auction prices for farmers crops.

Digital Solution (DS) Category

Digital Agriculture

Digital Agrifood Services

Digital Solution Type (sub-category)

AI-Big data based solutions, Farm management services, Pest and disease management

Market and price data analytics, Agri-equipment lending services

Delivery type (format)

Artificial intelligence (AI)

Internet of Things / sensors

Cloud-based

Mobile app

Web based platform

DS supplier-user category

Business to business

Business to consumers

Type of entity (ICT developer-supplier)

Agribusiness / private company

Name of supplier/developer

GREEN LABS Co.

Primary Users

Farmers , Agribusiness / private company , Ag input dealers , Traders , Value chain actors

Digital Solution Development Stage

Commercial stage (broad use use locally)

Number of users or subscribers

700,000 members/users Source: https://www.koreatechdesk.com/green-labs-smart-farming-management-solution-farm-morning-surpasses-700000-members/

Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience

Digital Solution Geographic scope

All over Korea

Name of Digital village(s), districts, communes where DS is used/deployed

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DS webpage

Other useful link

Other useful link

DS links to Government programmes, initiatives, and projects

DS Links to FAO, UN and other Development agencies projects, initiatives and programmes