Digital Solution
Pasar Rakyat (People's Market)

country Indonesia

Pasar Rakyat (People's Market) is a farm-to-table web and mobile app based online marketplace which brings fresh produce, poultry, fish, and organic essentials from local farmers, fishermen and small businesses to a pick up point in consumers/users neighborhood. The solution connects farmers directly with the consumers and allows them to access fresh, high-quality products that are often produced using sustainable and ethical practices. The farmer's produce is distributed by a traditional distribution network, including local warungs, which are connected to the IT system.

Digital Solution (DS) Category

Digital Agrifood Services

Digital Solution Type (sub-category)

Digital marketing and trading, Market and price data analytics, Supply chain management

Delivery type (format)

Web based platform

Mobile app

DS supplier-user category

Business to business

Business to consumers

Type of entity (ICT developer-supplier)

Agribusiness / private company

Name of supplier/developer

Pasar Rakyat Bali

Primary Users

Farmers , Fisherfolks , Agribusiness / private company

Digital Solution Development Stage

Commercial stage (broad use use locally)

Number of users or subscribers

50,000+ downloads of mobile app Source: https://play.google.com/store/apps/details?id=io.indiflix.pari.widget&hl=en

Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience

Digital Solution Geographic scope

Bali, Indonesia

Name of Digital village(s), districts, communes where DS is used/deployed

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DS webpage

Other useful link

Other useful link

Other useful link

DS links to Government programmes, initiatives, and projects

DS Links to FAO, UN and other Development agencies projects, initiatives and programmes