Krishi Tarang
India
Developed Precision Development Inc., Krishi Tarang is a two-way digital advisory service for farmers in Gujarat, India. It provides weekly, customized agronomic advice via mobile phones, tailored to farmers' specific crops, seasons, and local conditions. The service includes a hotline, SMS services for farmers to ask questions, access previous advisories, and explore FAQs. Using an Interactive Voice Response (IVR) system, Krishi Tarang delivers personalized information, ensuring accessibility for farmers with limited literacy and those without internet access, helping them improve agricultural practices and decision-making.
Digital Solution (DS) Category
Digital Agriculture
Digital Solution Type (sub-category)
Farm advisory services, Weather forecasting
Delivery type (format)
Mobile app
SMS services / Voice messaging
Call center services
DS supplier-user category
Business to consumers
Type of entity (ICT developer-supplier)
NGO
Name of supplier/developer
Precision Development Inc.
Primary Users
Farmers
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
53,851 active users as of 2023 Source: https://precisiondev.org/project/krishi-tarang-gujarat/
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Increased agricultural knowledge and self-reported adoption of recommended practices Increased farmers' trust in digital agricultural advice Improved comprehension and trust in soil health cards when supplemented with audio guides Increased total cropped area of cumin and improved fungicide use in an A/B test Source: https://precisiondev.org/project/krishi-tarang-gujarat/
Digital Solution Geographic scope
India
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes