nurture.farm
India
nurture.farm is an Internet of Things (IoT) enabled mobile and web based digital platform offering farm services, agri-input commerce, market linkages, and farm advisory to bring about digital transformation & drive sustainability in agriculture. It has nurtured an integrated digital-first ag-ecosystem built on shared economy models, an active rural-gig economy workforce, and accessible technology for all. The platform also includes nurture.retail, a digital agri-input e-commerce platform for agri-retailers offering the largest digital catalogue of agri-input products at best prices, along with credit solutions to help retailers manage their cash flows and grow their businesses.
Digital Solution (DS) Category
Digital Agriculture
Digital Solution Type (sub-category)
Precision agriculture, Farm management services, Weather forecasting
Delivery type (format)
Mobile app
Web based platform
Internet of Things / sensors
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
Nurture AgTech Private Limited
Primary Users
Farmers , Ag input dealers , SMEs / agripreneurs
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
2.6 Mn farmers registered as users of the digital solution, as of 15 July 2024. Additionally, the solution serves 90,000 retailers and has serviced 10,688,312 acres. Generated and forward sold 20,000 carbon credits from AWD-DSR project 120,000 carbon credits under process from Crop Residue Management (CRM) Program CRM Program prevented burning on 420,000 acres, involving 25,000 farmers 15-30% water savings in AWD-DSR project 20% increase in additional income for farmers in CRM Program Reduced intermediaries in supply chain This information is displayed on the company's website as of 15 July 2024 Source: https://nurture.farm/ 1M+ Downloads (Playstore) Source: https://play.google.com/store/apps/details?id=nurture.farm&referrer=utm_source%3Ddirect%26utm_medium%3Dwebsite%26utm_campaign%3Dnurture_farm_website
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Nurture.farm is an agricultural technology company that helps rural sellers access broader markets through digital tools while reducing broker dependence, with 70% direct market linkages established. They operate in 28 states and have insured 120,000 farmers through their KAVACH program, which provides rainfall protection with automatic payouts up to Rs 500 per acre. The KAVACH program achieved a 99% adoption rate in larger states within 3-4 months, selling 121,000+ policies in just 3 weeks of launch. The company aims to expand KAVACH to 300,000 farmers in 2022 and currently has presence across 280 districts in 9 states. Source: nurture.farm press release dated March 29, 2022 (https://nurture.farm/wp-content/uploads/2022/03/nurture.farm-KAVACH-PR-29.03.2022.pdf)
Digital Solution Geographic scope
India, they also have Pilot projects in US, South Africa, Brazil, and Australia as a part of the OpenAg™ network.
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes