Krish-e
India
Developed by Mahindra & Mahindra Group, Krish-e is an Artificial Intelligence (AI) enabled mobile app and web based digital solution which provides a personalised crop calendar for Indian farmers. Available in 8 different languages, it provides farm advisory and latest information that can help farmers increase their farming productivity and yield. The app provides expert information on 1) Best land preparation methods 2) Crop sowing patterns 3) Fertilisers application & management 4) Crop planning for better yield 5) Seed sowing and treatment 6) Crop disease diagnosis & treatment 7) Weed uprooting methods and 8) Irrigation methods based on soil.
Digital Solution (DS) Category
Digital Agriculture
Digital Solution Type (sub-category)
Farm advisory services, Fertilizer and nutrients management, Pest and disease management, IoT/Sensor controlled water management, AI-Big data based solutions
Delivery type (format)
Mobile app
Internet of Things / sensors
Web based platform
Artificial intelligence (AI)
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agribusiness / private company
Name of supplier/developer
Mahindra & Mahindra Group
Primary Users
Farmers
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
2M+ Farmers Impacted 3.6M+ App Downloads Source: https://www.mahindra.com/blogs/krish-e-transforming-farming-and-enriching-lives
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
1. Pan India Operational Reach 117 Krish-e Dealers/Centres in 16 States 13,500+ Takneek plots with Advisory 19,500 Last Mile Network 2. RE Engagement 18,350+ IoT Smart Kits Installed 13M+ Rental Hours Tracked 55 min RE App Usage/Day 3. Farmer Engagement 2M+ Farmers Impacted 3.6M+ App Downloads 4.4 TP Farmer Satisfaction (scale of 5) 200K+ MAU 4. Driving GMV Rs. 131cr Inputs Sold Rs. 167cr Equipment Sold Rs. 6.5cr Rental Solutions - Smart Kits Source: https://www.mahindra.com/blogs/krish-e-transforming-farming-and-enriching-lives (All figures represent Krish-e impact from Rabi ’20 until 30 Jun 22)
Digital Solution Geographic scope
India
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes