Tractor Junction (App)
India
Developed by Farm Junction Marketing, Tractor Junction is a web and mobile app based digital platform that operates as India's agricultural equipment marketplace and service aggregator. It integrates multiple functionalities including new and used equipment trading (300+ tractor models, 75+ harvesters, 580+ implements), financial services (loans, insurance), and digital support services (price comparison, dealer location, technical specifications). The platform implements a multi-channel delivery approach through web, mobile applications, and call centers, operating on both B2B and B2C models. It provides standardized information delivery and transaction processing across the agricultural equipment value chain, with multilingual support. The solution facilitates direct connections between farmers, dealers, financial institutions, and service providers while offering additional value-added services such as equipment valuation, digital documentation processing, and market intelligence.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
Agri-equipment lending services, E-commerce platforms, Digital marketing and trading
Delivery type (format)
Web based platform
Mobile app
Call center services
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
Farm Junction Marketing
Primary Users
Farmers
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
800+ farmers Source: https://www.tractorjunction.com/
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Platform has enabled transparent pricing for farm equipment, provided digital access to financial services (loans and insurance), and facilitated used equipment trading. Multi-language support has increased accessibility across different regions. Source: Developer website
Digital Solution Geographic scope
India
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes