Mission Mera Mobile Mera Marketing
India
Mission Mera Mobile Mera Marketing, operated through Marketmirchi.com, is a mobile and web-based digital solution that provides digital marketing, trading, and online marketplace services. It supports Indian farmers and rural entrepreneurs through free online marketing. At its core is www.marketmirchi.com, a mobile-friendly web portal that enables digital marketing of rural and agricultural products, services, and job opportunities at no cost. The platform is specifically tailored for users with limited digital literacy, accessible via basic mobile phones. It employs Artificial Intelligence (AI) techniques and partnerships with government bodies and major retailers to create valuable market linkages. The solution includes capacity-building efforts, such as hands-on training sessions and Hindi video tutorials.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
E-commerce platforms, Digital marketing and trading, Market and price data analytics
Delivery type (format)
Mobile app
Web based platform
Artificial intelligence (AI)
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
Project of IIT Rural Technology Action Group under Smt. Pragati Gokhale
Primary Users
SMEs / agripreneurs , Farmers
Digital Solution Development Stage
Commercial stage (limited use)
Number of users or subscribers
20000+ Source: Developer website
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Enables rural sellers to access wider markets Provides free digital marketing tools to rural businesses Facilitates online trading for rural products Reduces dependence on brokers or dalals Around 70 percent direct market linkages have been established Source: Developer website
Digital Solution Geographic scope
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes