FreshtoHome
India
FreshtoHome is a mobile app and web based vertically integrated e-commerce platform for fish and meat products. It uses Artificial Intelligence (AI) based technology to enable direct sourcing from fishermen and farmers, eliminating middlemen and reducing the coast-to-customer cycle to less than 24-36 hours. The platform delivers preservative-free fresh fish, seafood, and antibiotic residue-free poultry and meat to over 200 cities in India, handling more than 2.5 million orders per month.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
E-commerce platforms, Market and price data analytics, Supply chain management
Delivery type (format)
Web based platform
Mobile app
Artificial intelligence (AI)
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
FreshtoHome Foods Pvt. Ltd.
Primary Users
Farmers , Fishermen
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
Over 3,000 fishermen and livestock farmers, over 140 delivery agency owners employing over 2500 delivery executives, serving 2 million homes in India Source: https://www.niti.gov.in/sites/default/files/2023-03/Compendium-of-75-Agri-Entrepreneur-and-Innovators.pdf
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Generated employment for more than 17,000 people Created multiple micro-entrepreneurship opportunities across several states Enabled fishermen to earn maximum profits without middlemen interference Reduced coast-to-customer cycle to less than 24-36 hours Handles more than 2.5 million orders per month Serves over 2 million homes in India Source: https://www.niti.gov.in/sites/default/files/2023-03/Compendium-of-75-Agri-Entrepreneur-and-Innovators.pdf
Digital Solution Geographic scope
India
Name of Digital village(s), districts, communes where DS is used/deployed
All over India
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes