TrulyDesi Organic Dairy and Farm-to-Consumer Platform
India
Developed by Gauecogram Agrovikas Producer Company Limited, TrulyDesi is a digital platform which support sustainable organic dairy farming with complete traceability and quality assurance. The platform connects farmers from rural India directly with customers, selling organic A2 milk and dairy products, certified organic groceries, and residue-free fruits and vegetables. TrulyDesi uses blockchain for traceability, Internet of Things (IoT) and Artificial Intelligence (AI) for cow management, and offers an omni-channel distribution framework including a mobile app, website, and retail partnerships.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Agriculture
Digital Solution Type (sub-category)
E-commerce platforms, Supply chain management, Value chain traceability
Livestock management & animal health
Delivery type (format)
Mobile app
Web based platform
Internet of Things / sensors
Artificial intelligence (AI)
DS supplier-user category
Business to consumers
Business to business
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
Gauecogram Agrovikas Producer Company Limited
Primary Users
Value chain actors
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
5000+ customers, 450+ subscribers of A2 milk, network of 15000+ farmers Source: https://www.niti.gov.in/sites/default/files/2023-03/Compendium-of-75-Agri-Entrepreneur-and-Innovators.pdf
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
- 35% reduction in cost of production of milk, vegetables, fruits and organic grocery - Higher selling margins for farmers while remaining affordable for consumers - Reduced plastic waste through milk pouch recycling program - Conservation and breeding of Indian cow breeds - Improved soil fertility through sustainable farming practices Source: https://www.niti.gov.in/sites/default/files/2023-03/Compendium-of-75-Agri-Entrepreneur-and-Innovators.pdf
Digital Solution Geographic scope
Maharashtra, with potential for expansion
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS links to Government programmes, initiatives, and projects
Ranked amongst Top 100 D2C Brands. Recognised by NITI AAYOG, Govt. of India
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes