nuture.farm
India
nurture.farm is a precision agriculture mobile and web based digital platform offering farm services, agri-input commerce, market linkages and farm advisory to bring about digital transformation & drive sustainability in agriculture. It has nurtured an integrated digital-first ag-ecosystem built on shared economy models, an active rural-gig economy workforce, and accessible technology for all. The platform also includes nurture.retail, a digital agri-input e-commerce platform for agri-retailers offering the largest digital catalogue of agri-input products at best prices, along with credit solutions to help retailers manage their cash flows and grow their businesses. The platform uses Artificial Intelligence (AI) and remote sensing for customized recommendations. Nurture.farm targets smallholder farmers and agribusinesses from India. The app connects farmers with retailers, enables machinery rental, and enrolls them in sustainability programs for crops like rice, sugarcane, and maize.
Digital Solution (DS) Category
Digital Agriculture
Digital Solution Type (sub-category)
Precision agriculture, Farm management services, Weather forecasting
Delivery type (format)
Mobile app
Web based platform
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agribusiness / private company
Name of supplier/developer
Nurture AgTech Private Limited
Primary Users
Farmers
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
2.6 Mn farmers registered as users of the digital solution, as of 15 July 2024. Additionally, the solution serves 90,000 retailers and has serviced 10,688,312 acres. This information is displayed on the company's website as of 15 July 2024 Source: https://nurture.farm/ 1M+ Downloads (Playstore) Source: Developer website
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
The company's website reports the following scale and impact: 120,000 farmers insured 1 million Kavach sold (presumably a product or service) Operations in 28 states For the information below: Source: (https://nurture.farm/wp-content/uploads/2022/03/nurture.farm-KAVACH-PR-29.03.2022.pdf) 99% adoption rate in some larger states within 3-4 months KAVACH program: 121,000+ policies sold within 3 weeks of launch Expansion to 13 states for nurture.retail solution Source: Developer website
Digital Solution Geographic scope
Pan-India with focus on major agricultural states
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes