Ninjacart B2B Agri-Marketplace Platform
India
Developed by 63Ideas Infolabs Private Limited, Ninjacart is an Artificial Intelligence (AI) enabled mobile app and web based end-to-end agri marketplace that leverages technology to transform trade amongst farmers, traders, and retailers through tech-driven commerce, trade credit, and fulfillment solutions. The platform connects various agri-players, including farmers, resellers, retailers, consumers, and supply chain participants, enabling them to buy and sell fresh produce transparently while addressing structural problems such as information asymmetry, payment hassles, and distribution inefficiency. Ninjacart sources produce directly from farmlands and transports it to retail outlets and small businesses within 12 hours, ensuring longer shelf life and efficiency across the supply chain. Ninjacart's ecosystem includes several targeted products including 1) Ninja Mandi: Focused on traders for stock and price discovery, new sourcing opportunities, and trade credit 2) Ninja Kisan: Provides farming advisory, guaranteed payments, and deals on agricultural inputs for farmers 3) Ninja Kirana: Offers stock and price discovery, doorstep delivery, and trade credit for retailers and 4) Ninja Global: Likely focuses on international trade opportunities.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
E-commerce platforms, Supply chain management, Market and price data analytics
Delivery type (format)
Mobile app
Web based platform
Artificial intelligence (AI)
Internet of Things / sensors
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
63Ideas Infolabs Private Limited (Ninjacart)
Primary Users
Farmers , Traders , Agribusiness / private company
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
8 Lakh+ Farmers 1 Lakh+ Retailers 20,000+ Resellers Source: Developer website
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
86% of traders report a better quality of life 94% of traders reported growth in their business using credit 91% of traders have increased their income 76% of retailers report improved quality of life 81% of retailers have increased their income 79% of farmers report improved quality of life 79% of farmers say their earnings have increased 83% of farmers saw marked improvement in their way of farming Source : Ninjacart Impact Report 2023 https://www.ninjacart.com/wp-content/uploads/2024/04/NinjacartImpactReport2023.pdf
Digital Solution Geographic scope
Pan-India
Name of Digital village(s), districts, communes where DS is used/deployed
120+ Cities
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS links to Government programmes, initiatives, and projects
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes