Freshokartz Saarthi
India
Freshokartz is India's social commerce platform for farmers, working with village-level entrepreneurs called "Saarthis". The platform provides a comprehensive suite of services including agri-input supply, soil testing, market linkages, crop advisory, and financial services. Freshokartz uses a mobile application that employs algorithms to recommend products to farmers and assist with other activities. The company operates through 40 farm centers across 15 districts, connecting 90,000 farmers with 2000 different products, 200 B2B customers, and 100 partner agencies/ organizations.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Agriculture
Digital Solution Type (sub-category)
E-commerce platforms, Market and price data analytics
Farm advisory services
Delivery type (format)
Mobile app
Web based platform
Call center services
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
Freshokartz Agri Products Pvt. Ltd.
Primary Users
Farmers , SMEs / agripreneurs , Agribusiness / private company
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
90,000 connected farmers, 200 B2B customers, 100 partners Source : https://www.freshokartz.com/#services 10K+ Downloads - Source: https://play.google.com/store/apps/details?id=com.freshokartz_reseller&hl=en_IN
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Connected 90,000 farmers across 15 districts Operates 40 farm centers Offers 2,000 different products Collaborates with 200 B2B customers and 100 partners VLEs earn an average monthly income of 5,000 to 15,000 INR, with potential to earn up to 25,000 INR Aims to onboard 100,000 VLEs and serve over 1 million farmers by March 31, 2024 Experiencing 2-3 times monthly growth in VLEs and farmers Source: Developer website
Digital Solution Geographic scope
Pan-India
Name of Digital village(s), districts, communes where DS is used/deployed
15 districts in Rajasthan, Madhya Pradesh, and neighboring states
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS links to Government programmes, initiatives, and projects
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes