Farmers Fresh Zone (E-commerce Platform)
India
Developed by Farmers Fresh Zone Pvt. Ltd., Farmers Fresh Zone is an online 'fresh store' that delivers fresh fruits & vegetables (F&V) from the farm gate directly to customers' homes in less than 15 hours from harvest. The platform connects rural farmers with urban customers by integrating the market ecosystem with modern technology. It operates via a website and mobile app, enabling smooth and streamlined operations at both front-end and back-end. The platform features unit level traceability through a "know your farmer" feature, which stores data about the farmer responsible for growing the produce purchased by customers, ensuring transparency in the supply chain.
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
E-commerce platforms, Supply chain management, Value chain traceability
Delivery type (format)
Web based platform
Mobile app
DS supplier-user category
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
Farmers Fresh Zone Pvt. Ltd.
Primary Users
Farmers , Agribusiness / private company , Value chain actors
Digital Solution Development Stage
Commercial stage (widespread use nationally)
Number of users or subscribers
2000+ farmers and more than 1 lakh (100,000) customers PlayStore App : 100K+ Downloads Source: https://play.google.com/store/apps/details?id=com.farmersFZ.farmersFZ
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
- Generated 200+ direct jobs - Impacted 2000+ farming families - Increased farmers' income by 15% - Reduced wastage to less than 5 percent through demand forecasting and product planning - Provided better prices to farmers for their yield irrespective of market price fluctuations - Reduced food miles from 1200 km to less than 250 km, reducing carbon emissions - Reduced average time from harvest to customer from 48 hours to 16 hours - Annual turnover of INR 7.7 Crore - Promotion of GAP farming resulting in higher quality yield - Enabled urban customers to access safe-to-eat food, promoting health Source: Compendium of 75 Agri Entrepreneurs and Innovators, NITI Aayog, 2023 Link : https://www.niti.gov.in/sites/default/files/2023-03/Compendium-of-75-Agri-Entrepreneur-and-Innovators.pdf
Digital Solution Geographic scope
Major cities in Kerala, India
Name of Digital village(s), districts, communes where DS is used/deployed
Kochi and 4 other states
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS links to Government programmes, initiatives, and projects
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes