Citrus Big Data Trading Platform
China
Developed by Xingde Agricultural Company in Guanwei Town, the Citrus Big Data Trading Platform is a big data based trading platform which assists fruit farmers in staying informed about market trends. It has sold over a thousand tons of gonggan oranges at prices 37% higher than offline prices. It has an intelligent sorting chain for gonggan fruits, forming a profit-sharing mechanism with 15 fruit growers and helping them sell over 750 tons of Deqing gonggan. The solution has created a modern ecological orchard, significantly improving the quality of gonggan and facilitating its entry into countries like the Netherlands. It also helps in fighting pests and diseases and supports time for agricultural products to be marketed and grasps the opportunity in market competition.
Digital Solution (DS) Category
Digital Agriculture
Digital Agrifood Services
Digital Solution Type (sub-category)
AI-Big data based solutions, Pest and disease management
Market and price data analytics, Digital marketing and trading
Delivery type (format)
Big Data
Web based platform
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agribusiness / private company
Name of supplier/developer
Country Garden Agriculture LTD.
Primary Users
Farmers , Agribusiness / private company , Traders , Value chain actors
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
It has sold over a thousand tons of gonggan oranges at prices 37% higher than offline prices. It has an intelligent sorting chain for gonggan fruits, forming a profit-sharing mechanism with 15 fruit growers and helping them sell over 750 tons of Deqing gonggan. Source: Developer website.
Digital Solution Geographic scope
Few locations in China
Name of Digital village(s), districts, communes where DS is used/deployed
Guanwei Town, Deqing County, Zhaoqing City, Guangdong Province
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes