“Govi Mithuru”/”Uzhavar Thozhan” (“farmer’s friend”)
Sri Lanka
Dialog’s pioneering direct-to-consumer agricultural value added service (Agri VAS), “Govi Mithuru”/”Uzhavar Thozhan” (“farmer’s friend”), today provides over 600,000 farmers with advice on farming best practices across multiple crops. The application provides customized and timely advice to farmers regarding land preparation, cultivation, crop protection, harvest and improved family nutrition. Content contributors include the Ministry of Agriculture of the Government of Sri Lanka, the Centre for Agriculture and Biosciences International (CABI), and the Ministry of Health, Nutrition & Indigenous Medicine of the Government of Sri Lanka (nutrition information). This service is specially designed to help farmers by sending the right Information at the right time for each farmer's needs, correctly tailored for their crop, location and stage of cultivation. Registered users receive information related to each registered crop as a voice message to their mobile phones. Users have unlimited free access to call 616 to listen to all messages received up to that point.
Digital Solution (DS) Category
Digital Agriculture
Digital Agrifood Services
Digital Solution Type (sub-category)
Farm advisory services
Value chains management
Delivery type (format)
Mobile app
Web based platform
SMS services / Voice messaging
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
IT/Telecomm
Name of supplier/developer
Dialog Axiata PLC (Sri Lanka's Leading Quad-Play Connectivity Provider)
Primary Users
Farmers , Agribusiness / private company
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
Few locations in Sri Lanka
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes