Digital Solution
“Govi Mithuru”/”Uzhavar Thozhan” (“farmer’s friend”)

country Sri Lanka

Dialog’s pioneering direct-to-consumer agricultural value added service (Agri VAS), “Govi Mithuru”/”Uzhavar Thozhan” (“farmer’s friend”), today provides over 600,000 farmers with advice on farming best practices across multiple crops. The application provides customized and timely advice to farmers regarding land preparation, cultivation, crop protection, harvest and improved family nutrition. Content contributors include the Ministry of Agriculture of the Government of Sri Lanka, the Centre for Agriculture and Biosciences International (CABI), and the Ministry of Health, Nutrition & Indigenous Medicine of the Government of Sri Lanka (nutrition information). This service is specially designed to help farmers by sending the right Information at the right time for each farmer's needs, correctly tailored for their crop, location and stage of cultivation. Registered users receive information related to each registered crop as a voice message to their mobile phones. Users have unlimited free access to call 616 to listen to all messages received up to that point.

Digital Solution (DS) Category

Digital Agriculture

Digital Agrifood Services

Digital Solution Type (sub-category)

Farm advisory services

Value chains management

Delivery type (format)

Mobile app

Web based platform

SMS services / Voice messaging

DS supplier-user category

Business to business

Business to consumers

Type of entity (ICT developer-supplier)

IT/Telecomm

Name of supplier/developer

Dialog Axiata PLC (Sri Lanka's Leading Quad-Play Connectivity Provider)

Primary Users

Farmers , Agribusiness / private company

Digital Solution Development Stage

Commercial stage (broad use use locally)

Number of users or subscribers

Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience

Digital Solution Geographic scope

Few locations in Sri Lanka

Name of Digital village(s), districts, communes where DS is used/deployed

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DS webpage

Other useful link

Other useful link

DS links to Government programmes, initiatives, and projects

DS Links to FAO, UN and other Development agencies projects, initiatives and programmes