GeoTraceability
Malaysia
GeoTraceability is a farmer advisory and traceability solution covering crops, vegetables, fruits, coffee and cocoa. It is deployed in several countries, including Malaysia. GeoTraceability exists to “put smallholders on the map” – allowing them to participate in supply chains connected via data and give them the standing as independent businesses. They provide technical solutions that increase the visibility of suppliers and products in complex value chains. GeoTraceability is developing a multi-stakeholder platform centred on traceability up to palm oil plantations.
Digital Solution (DS) Category
Digital Agriculture
Digital Agrifood Services
Digital Solution Type (sub-category)
Farm advisory services
Value chain traceability, Value chains management
Delivery type (format)
Web based platform
Mobile app
DS supplier-user category
Business to business
Business to business
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
OPTEL
Primary Users
Farmers , Agribusiness / private company
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
GeoTraceability has been used by Ferrero with 13,000 hazelnut farmers in Turkey, as well as ECom tracing coffee and cocoa from 85,000 smallholder farmers, as well as projects with most of the largest palm companies, including Wilmar, GAR and Cargill. There are over 300,000 farmers with detailed profiles currently in the GeoTraceability database and incorporated in traceable supply chains.
Source: Developer website
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
All over Malaysia
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes