WHUPI Agrihub
Cook Islands
A B2B multi-vendor wholesale marketplace for Cook Islands farmers, designed to diversify revenue streams and develop high-value export markets. This Alibaba-style one-stop-shop facilitates the global marketing of Cook Islands agricultural products
Digital Solution (DS) Category
Digital Agrifood Services
Digital Solution Type (sub-category)
Digital marketing and trading, Value chains management
Delivery type (format)
Web based platform
DS supplier-user category
Business to business
Type of entity (ICT developer-supplier)
ICT startup
Name of supplier/developer
WHUPI (CK) LTD
Primary Users
Farmers , Value chain actors
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Facilitates trading, exports and market market access for producers and agripreneurs
Digital Solution Geographic scope
Cook Islands and New Zealand
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes