Adarsha Pranisheba
Bangladesh
PraniSheba is a Bangladeshi AgriTech and InsurTech startup that assists marginal cattle farmers in Bangladesh through IoT-based cattle identification, wellbeing monitoring, insurance, access to finance, crowdfunding, online veterinary services and support for forward market linkages. It provides IoT-based cattle farm management and monitoring software, offering a digital platform that utilizes IoT (Internet of Things), RFID, artificial intelligence and machine learning technologies to identify and record cow species, genetic development, information conservation, reproduction, dairy management and the provision of primary treatment. The company also offers cattle insurance services. PraniSheba’s various solutions include 1) PROHORI: An IoT-based remote cowshed monitoring system that provides 24/7 surveillance and sends call-to-action messages whenever it detects high-risk conditions 2) FINACCESS: Through Easy Pack, one of their introductory technology platforms that employs AI and machine learning to identify individual cattle populations, this service provides access to insurance, low-cost lending and wellbeing monitoring 3) VET: An online telemedicine platform that offers 24/7 veterinary services 4) SHOP: An eCommerce platform that ensures forward market linkages for rural cattle farmers and 5) SHARED FARMING: A crowdfunding platform that connects urban investors with marginal farmers. The mobile application is available on Android platforms.
Digital Solution (DS) Category
Digital Agriculture
Digital Agrifood Services
Digital Solution Type (sub-category)
Livestock management & animal health
Value chain traceability, Value chains management
Delivery type (format)
Mobile app
Internet of Things / sensors
Artificial intelligence (AI)
DS supplier-user category
Business to business
Business to consumers
Type of entity (ICT developer-supplier)
Agritech company
Name of supplier/developer
PraniSheba Limited
Primary Users
Farmers , Agribusiness / private company , Value chain actors
Digital Solution Development Stage
Commercial stage (broad use use locally)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
All over Bangladesh
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes