Digital Solution
SHUFOLA digital

country Bangladesh

SHUFOLA is a highly localized agriculture advisory service that combines crop management practices with weather conditions. Based on their crop, variety, growth stage, and weather condition, farmers receive customized and actionable advisory via SMS and Voice Message in local dialect to basic phones. For observed weather data, Automatic Weather Stations are used and for forecast data, Weather Research and Forecasting Model output is used. The tool automatically cross references weather data with expert validated agro advisories considering different stages of farming. This data then interacts with farmer profile information and predefined agricultural contents in a Decision Support System, which then generates farmer-specific agro recommendation, which is dispatched to farmers through SMS and voice message.

Digital Solution (DS) Category

Digital Agriculture

Digital Solution Type (sub-category)

Farm advisory services, Weather forecasting services

Delivery type (format)

Mobile app

SMS services / Voice messaging

Monitoring systems (wireless, solar powered etc.)

DS supplier-user category

Business to business

Type of entity (ICT developer-supplier)

Community group

Name of supplier/developer

mPower Social Enterprises Ltd.

Primary Users

Farmers , Agribusiness / private company

Digital Solution Development Stage

Commercial stage (limited use)

Number of users or subscribers

Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience

Digital Solution Geographic scope

Few locations in Bangladesh

Name of Digital village(s), districts, communes where DS is used/deployed

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DS webpage

Other useful link

DS links to Government programmes, initiatives, and projects

DS Links to FAO, UN and other Development agencies projects, initiatives and programmes