SHUFOLA digital
Bangladesh
SHUFOLA is a highly localized agriculture advisory service that combines crop management practices with weather conditions. Based on their crop, variety, growth stage, and weather condition, farmers receive customized and actionable advisory via SMS and Voice Message in local dialect to basic phones. For observed weather data, Automatic Weather Stations are used and for forecast data, Weather Research and Forecasting Model output is used. The tool automatically cross references weather data with expert validated agro advisories considering different stages of farming. This data then interacts with farmer profile information and predefined agricultural contents in a Decision Support System, which then generates farmer-specific agro recommendation, which is dispatched to farmers through SMS and voice message.
Digital Solution (DS) Category
Digital Agriculture
Digital Solution Type (sub-category)
Farm advisory services, Weather forecasting services
Delivery type (format)
Mobile app
SMS services / Voice messaging
Monitoring systems (wireless, solar powered etc.)
DS supplier-user category
Business to business
Type of entity (ICT developer-supplier)
Community group
Name of supplier/developer
mPower Social Enterprises Ltd.
Primary Users
Farmers , Agribusiness / private company
Digital Solution Development Stage
Commercial stage (limited use)
Number of users or subscribers
Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience
Digital Solution Geographic scope
Few locations in Bangladesh
Name of Digital village(s), districts, communes where DS is used/deployed
On-line resource links (Web-page links, links to videos, links to reports, etc)
DS Links to FAO, UN and other Development agencies projects, initiatives and programmes