Digital Solution
Gramophone Smart Farming

country India

Gramophone is an online platform that serves farmers with information, technology and various essential inputs for agriculture production. The platform offers farm services such as crop protection, crop nutrition, seeds, machinery and agricultural hardware at their doorstep. Farmers receive expert agronomy advice through the agricultural app and can purchase from a wide range of agri-input products at competitive rates, with home delivery available. In 2021, Gramophone launched a new app called Vyapaarim, which connects farmers with buyers and facilitates crop sales through the platform. Farmers can access localized recommended practices, crop advisories, weather information and guidance on selecting appropriate crops to grow. The app covers several crops: soybeans, cotton, onions, potatoes, chillies, garlic, peas, aloe vera, mushrooms, tomatoes, papayas, wheat, gram, bananas and brinjals.

Digital Solution (DS) Category

Digital Agriculture

Digital Solution Type (sub-category)

Farm advisory services

Delivery type (format)

Mobile app

Internet of Things / sensors

DS supplier-user category

Business to business

Business to consumers

Type of entity (ICT developer-supplier)

Agritech company

Name of supplier/developer

Gramophone Pvt. Ltd.

Primary Users

Farmers

Digital Solution Development Stage

Commercial stage (widespread use nationally)

Number of users or subscribers

Over 55,000 farms serviced

Source: Developer website

Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience

Digital Solution Geographic scope

Targeted villages

Name of Digital village(s), districts, communes where DS is used/deployed

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DS webpage

Other useful link

Other useful link

DS links to Government programmes, initiatives, and projects

DS Links to FAO, UN and other Development agencies projects, initiatives and programmes