Digital Solution
Canned Fish Online Marketing System

country Sri Lanka

TESS has its own online marketing system to source small fish for the canning process. In order to move away from the old system where the fishermen would call the company at 5.00am every morning to negotiate price based on catch, TESS decided to implement a SMS system. The fishermen have been requested to send a SMS with the price, fish load number, catch, weight details etc. so that when it is unloaded at TESS factory/centre all the details can be checked and verified. However, there are some limitations, where for instance the ice may be included in weight, some fishermen are not familiar with SMS and some don't have bank accounts for payment transfers.

Digital Solution (DS) Category

Digital Agrifood Services

Digital Solution Type (sub-category)

Digital marketing and trading, Market and price data analytics

Delivery type (format)

Mobile app

SMS services / Voice messaging

DS supplier-user category

Business to business

Business to consumers

Type of entity (ICT developer-supplier)

Agritech company

Name of supplier/developer

TESS Pvt Ltd.

Primary Users

Fisherfolks

Digital Solution Development Stage

Commercial stage (limited use)

Number of users or subscribers

Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience

Digital Solution Geographic scope

Few locations in Sri Lanka

Name of Digital village(s), districts, communes where DS is used/deployed

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DS webpage

DS links to Government programmes, initiatives, and projects

DS Links to FAO, UN and other Development agencies projects, initiatives and programmes