Digital Solution
Celefish Digital Fishery Platform

country China

Celefish is a digital fishery platform from China, that offers fish farming technology services for farmers. The company’s solution is a digital service for a smart recirculating aquaculture system and a digital service for the supply chain that improves quality and standardization of the product, targeted at business customers. Through their solution, they can provide digital services for fisherfolk, enhance farmer capability and skills while reducing cost. The Digital Service for Fishing Villages with Outdoor Fish Ponds (DFV) service from Celefish is focused on establishing and constructing a fishery IoT infrastructure to establish an aquaculture, quality control and sales service platform. The system has water quality and health monitoring services, aquaculture input and data value-added services and quality control and traceability as well as sales related services. The service collects data through IoT devices, stores it on cloud-based platforms for big data and catalyzes digital ecosystem collaboration.

Digital Solution (DS) Category

Digital Agriculture

Digital Solution Type (sub-category)

Digital aquaculture, IoT/Sensor controlled water management, Catch fishery management

Delivery type (format)

Internet of Things / sensors

Mobile app

Web based platform

DS supplier-user category

Business to business

Business to consumers

Type of entity (ICT developer-supplier)

Agritech company

Name of supplier/developer

Celefish Ltd.

Primary Users

Fisherfolks , Agribusiness / private company

Digital Solution Development Stage

Commercial stage (broad use use locally)

Number of users or subscribers

At present, more than 50,000 users have been registered on the platform and the IoT is used for monitoring by more than 7,000 fishpond users.

Measurable positive impact(s) by Digital Solution (DS) on target users and/or audience

The business model is both B2C and B2B, with DFV fisherfolk paying a data service and value-added service fee in exchange for AI and data services, aquaculture devices, selling services and quality control whereas business customers gain access to high quality, safe fish, and supply chain services for procurement of aquatic production. Celefish’s beneficiaries are the fisherfolk that gain access to data informed insights, aquaculture devices as well as access to market.

Digital Solution Geographic scope

Few locations in China

Name of Digital village(s), districts, communes where DS is used/deployed

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DS webpage

DS links to Government programmes, initiatives, and projects

DS Links to FAO, UN and other Development agencies projects, initiatives and programmes