Sindh Agriculture Extension Service Center

THe Sindh Agriculture Extension Service Center is an initiative aimed to infuse ICT technologies and innovations for the agriculture extension staff. Developed and run by the Directorate General Agriculture Extension Sindh established Sindh Agriculture Extension Service Center with funding by the World Bank under Sindh Agricultural Growth Project (SAGP), the initiative was launched in 2018. The principal objective is to better serv the farming community by strengthening the existing Extension Services system with ICT tools an dtechnolicies for greater efficacy of the extension services delivery. Key services under the initiative is the establishment of Farmer Helpline, SMS and (interactive voice recording (IVR) services, YouTube channel, social media live exchange programs, Mobile Cinema Shows, youth Agriculture & IT Hybridization internship, and various android-based mobile apps as well as operating an E-marketing platform.

Lead (category)

Government agency

Name of initiative lead (and partners)

Directorate General Agriculture Extension Sindh

Categories of Digital initiative deliverables

Specific ICT technology product and/or service delivery

ICT products/solutions and services by category

Digital Rural Services

Digital Agriculture

Digital Agrifood Services

Non ICT products and services (deliverables)

Mobile Cinema Shows Youth Agriculture & IT Hybridization internship

Business and governance structure

Being implemented by Directorate General Agriculture Extension Sindh under Sindh Agricultural Growth Project (SAGP) with funding by the World Bank.

DI ICT-deliverables format

Mobile applications

Interactive data exchanges

Web-based platform

Primary stakeholders (beneficiaries, actors, enablers)

Farmers

Extension agents

Traders (or marketing agents)

Fishermen

Size, scale or scope of primary stakeholders

Digital Initiative development Stage

Fully operational - Growing and expanding stage

Measurable impacts on primary stakeholders and target beneficiaries

Initiative geographic scope (or coverage) (national, regional, sector specific, specific user co-horts etc)

Regional

Sindh province

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DI webpage

Other useful link

Other useful link

Other useful link

Link to Digital village

Link to Digital solution