The E-Zaraat initiative is a multi-stakeholder programme involving CABI in partnership with the Punjab Department of Agriculture. The initiative uses ICT-based services using tablets in Pakistan’s Vehari district (in Punjab province) to improve the reach and efficiency of extension services and give farmers improved advice on good agricultural practices. Improved data captured from tablet computers allowed better monitoring of how, where, and when staff were helping smallholder farmers. E-Zaraat is an IT-based system that includes the development of a central database for recording and analyzing field observations, a mobile application for submitting data from the field, and the provision of mobile tablets to extension staff and training in their use for both sending and receiving information. E-Zaraat operates a farmers’ helpline with call service agents sharing information from a 700-plus FAQ database on key crops such as cotton, wheat, and more. The new information system has been adopted by extension staff who benefited from intensive training, coaching, and online help. In the Vehari district, coverage by the extension services has improved so that around 19% of farmers are now being reached. Senior extension staff in Punjab are looking to extend the system to other districts in the province. At the same time, the World Bank has drawn on the experience of E-Zaraat in introducing an IT-based system within an agricultural growth project in Sindh province.