The Food Hub platform is a technology-driven agro-food ecosystem which aims to support farmers with simple digital tools, market intelligence and real-time production schedules. It makes the lives of farmers easier, transform agro-food sector and create opportunities using the farm-to-fork strategy through a digital-first approach. FarmByte Food Hub mobile app, as part of the ecosystem, provides farmers with access to personalized advice and analytics and helps to expand their knowledge of expert farming practices. It's tools and analytics enables farmers to maximize production and make their businesses more efficient. It enhances farming skills and knowledge. The FarmBye Food Hub consists of a network of farmers, processors, distributors, retailers and wholesalers connected through a hybrid setting of physical and digital centers which allows for the sustainable production of high-quality and high-value agro-food products. The network aims to integrate all activities in the value chain to create efficiencies, transparency and trust from production to distribution. It also aims to boost Malaysian state Johor’s food supply chains by creating a sustainable agro-food ecosystem that will contribute to the national and state food security agenda.