AgTrace

AgTrace is a web and mobile app enabled digital initiative which improves farmer access to consumers and overseas markets. It enhances permission-based data sharing, creating incentives for data sharing, and identifying ways to improve the accuracy, verifiability, and confidence of environmental, social and governance (ESG) and sustainability reporting, and accreditation. AgTrace Australia ensures 1) Integrates with ESG, trade and regulatory requirements 2) Generates new market opportunities 3) Drives sustainable practices 4) Improves biosecurity 5) Encourages and streamlines data sharing 6) Is trusted, secure and accurate 7) Informs policy reform.

Lead (category)

Private enterprise (Agritech startup)

Name of initiative lead (and partners)

AgTrace Australia

Categories of Digital initiative deliverables

Specific ICT technology product and/or service delivery

ICT products/solutions and services by category

Digital Agriculture

Non ICT products and services (deliverables)

Business and governance structure

Being implemented by a private enterprise in Australia

DI ICT-deliverables format

Interactive data exchanges

Mobile applications

Web-based platform

Primary stakeholders (beneficiaries, actors, enablers)

Farmers

Agribusiness / private organization

Size, scale or scope of primary stakeholders

Digital Initiative development Stage

Fully functional. Institutional-governance structure in place

Measurable impacts on primary stakeholders and target beneficiaries

Initiative geographic scope (or coverage) (national, regional, sector specific, specific user co-horts etc)

National

All over Australia

On-line resource links (Web-page links, links to videos, links to reports, etc)

Main DI webpage

Other useful link

Other useful link

Link to Digital village

Link to Digital solution